Luggage trackers are essential for modern travel. According to SITA’s Baggage Report 2024, airlines mishandle over 20 million bags globally each year, and almost half of travelers have experienced delayed or lost luggage at some point. That’s why having a reliable tracker can save you stress and money.
The Moto Tag is essentially a near clone of Apple’s AirTag, and honestly, that’s a good thing. It uses a standard replaceable coin battery, has similar dimensions, and most AirTag accessories are compatible. The only downside is that it’s slightly thicker, so some slim keychains or holders might not work.
I’ve been testing the Moto Tag for a few months on various trips, and here’s what stood out.
Disclosure: I am not affiliated with Motorola and did not receive any monetary compensation or free products for this review. My opinions are based solely on my personal experience. There is an affiliate link at the bottom of this review. If you choose to use it, I may receive a small commission at no additional cost to you.
What Works Well
1. Easy Setup & Compatibility
Setting up the Moto Tag is simple. If you’ve ever used an AirTag, you’ll feel right at home. It pairs quickly, and most existing AirTag holders, luggage straps, and keychains fit without issue.
2. Reliable Location Tracking
Tracking your luggage in real time works fairly well. You can see when your bags are loaded, transferred, and retrieved at your destination. It’s not perfect, but for general location awareness, it gets the job done.
3. Decent Battery Life
The Moto Tag uses a standard coin battery (CR2032), which makes replacements easy. Battery life is generally good, though firmware updates can cause faster drain occasionally.
Where the Moto Tag Falls Short
1. Precision Tracking is Inconsistent
Unlike the AirTag’s ultra-reliable precision finding, the Moto Tag’s accuracy can vary. Sometimes it leads you straight to your bag; other times, the distance or direction readings are noticeably off.
2. Limited Ultrawideband Support
Even though the Moto Tag includes ultrawideband (UWB) for directional tracking, not all Android phones support it yet. That means some users won’t get the full precision-tracking experience.
3. Firmware Updates and Battery Drain
Firmware updates occasionally drain the battery much faster than normal. You may need to replace the coin cell more often than expected if updates occur frequently.
4. Directional Tracking Doesn’t Always Trigger
Even with compatible hardware, directional tracking doesn’t consistently activate. It’s hit or miss in real-world use.
5. Distance Accuracy
The reported distance to your tag isn’t always reliable. It’s better for general proximity than pinpoint location.
Best use cases
Since the Moto Tag’s precision tracking isn’t always dependable, it is best used for tracking checked luggage or backpacks rather than small valuables (e.g. trying to find your keys in a clustered house.
On one recent trip, I was able to confirm that my suitcase made it onto my connecting flight at Amsterdam Schiphol (AMS) with a tight 55-minute layover. It was reassuring to see that your bag is following along, even when I barely made the connection.
Bottom Line
The Moto Tag is a solid AirTag alternative for Android users who want a simple, reliable luggage tracker. It’s easy to set up, works with most AirTag accessories, and provides dependable location updates for general tracking.
That said, it still trails behind Apple’s AirTag when it comes to precision finding, ultrawideband accuracy, and directional tracking reliability.
If you just want basic location tracking and peace of mind for your luggage, the Moto Tag is well worth considering. But if you want ultra-precise location data, Apple’s AirTag still leads the pack.
Per usual, if you want to buy the Moto Tags you can use my affiliate link (Amazon). It helps me continue writing reviews like this one. Happy Travels 📍
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